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Global music artist and producer will.i.am and The Coca-Cola Company are collaborating with other iconic brands to inspire a global movement, EKOCYCLE™: a stand-alone brand initiative dedicated to helping encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material. On October 24, EKOCYCLE will reveal new brand partners joining the movement during a celebration in New York City with friends from multiple walks of life: celebrity talent, brand executives and influencers from the worlds of fashion, art, music and sustainability.
Beats by Dr. Dre® and New Era® were the first anchor partners to produce EKOCYCLE on-trend products made partially from recycled materials. They will be joined by internationally recognized brands to be revealed at the EKOCYCLE event at SIR Stage 37.
Photo and video interview opportunities are available on the “green” carpet, in addition to inside at the event. Details on the spectacular build out of the space and fine artists involved will be revealed. Famed artist Buff Monster will present a large art installation inspired by the EKOCYCLE mission.